Company: S&S Cycle Inc.
Location: La Crosse (La Crosse County)
Founded in: 1958
What they do: Manufactures high-performance V-twin motorcycle engines and parts, distributing to both domestic and international customers.
How they’re growing: S&S Cycle is expanding both its La Crosse and Viola operations and is expected to add about 100 new jobs between the two facilities. The project calls for buying equipment and machinery to produce new product lines, including a new exhaust manufacturing line in La Crosse.
What they’re saying: “Any time you create skilled labor jobs, it impacts the community, it grows the community, it pushes money into the community that they wouldn’t otherwise have.” – David Zemla, vice president of marketing, S&S Cycle
Businesses Lukewarm on U.S., Wisconsin Economies
Kristen Nupson
January 14, 2026
Healthcare costs, finding employees remain top challenges MADISON – Wisconsin businesses enter 2026 with measured optimism about the state and national economies, according to a
