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WCCE Spring Training

Chamber executives, team members and board leaders are invited to join this special training with David K. Aaker designed to inspire you with tested methods to improve customer service and make positive changes that will stimulate chamber growth.Please contact Susan Nyffenegger to join the waitlist at or (608) 258-3400.
Mar 22 - 23, 2023
12:00 pm - 3:30 pm


WMC Headquarters
501 East Washington Avenue, Madison, WI 53703 United States

Presenting Sponsor

Event Agenda

2023 Progam

wednesday, March 22


Chamber Boot Camp for New(er) Chamber Executives

Now, more than ever, being a chamber professional can be a little overwhelming, especially if you are new to organization management and the chamber industry. The boot camp provides the perfect opportunity to ask all of your questions and receive input from seasoned professionals with proven ability in the field of chamber operations. Lunch will be provided.

5:00 - 10:00PM

Drinks and Dinner Downtown Madison

A private dining room has been reserved for March 22nd evening at the Tornado Club Steak House. This evening will be an opportunity to gather and socialize as chamber professionals. The restaurant is located Downtown Madison, just off the Capitol Square on Hamilton Street and near The Park Hotel. Drinks and dinner costs will be on your own. Please RSVP to Susan @ if you plan to attend.

Thursday, March 23 – Effective Chamber Leadership with David K. Aaker, IOM

Wisconsin Chamber of Commerce Executives is pleased to present David K. Aaker, IOM, internationally recognized motivational keynote speaker and trainer in customer service, leadership and communication for WCCE’s Spring Training.

Join us for a participatory and enthusiastic customer service training designed to inspire you with tested methods to improve customer service and make positive changes that will stimulate chamber growth.

David will also discuss how to engage, motivate and develop your chamber board and executive leadership to serve (not sit) in their role.


Coffee and Networking


Welcome and Introductions

Dave Eckmann

Dave Eckmann

CEO, Greater Wausau Chamber; WCCE CHairman


Customer Service - Stimulating Chamber Growth

David K. Aaker

Aaker & Associates


Lunch (Provided)


Board Leadership - Engaging, Motivating and Developing Your Board to Serve

David K. Aaker

Aaker & Associates


The Chamber's Responsibilities - Convener, Catalyst, Highlighter of Best Practices, Advocate and Voice of Opportunity

Facilitated Discussion

David K. Aaker

Aaker & Associates

Wade Goodsell

COO and Vice President, Membership & Partnerships; Executive Director, WMC Foundation





Pre-Conference: Chamber Boot Camp

WCCE Members = $50                                                   Non-Members = $75


WCCE Members = $250                                                 Non-Members = $325

**Registration includes up to FOUR staff members or volunteers from your local chamber**

Cancellation & Substitution Policy:

Cancellations must be submitted in writing 7 business days prior to the event date for a full refund. Cancellation received less than 7 business days of the event date will receive a 50% refund. Cancellations received with less than a 24-hour notice will forfeit refund. No refunds will be made on uncancelled registrations or no-shows. Substitutions are accepted at any time. We reserve the right to cancel an event due to low enrollment, or other circumstances which would make the event nonviable. If we cancel an event, registrants will be given a full refund. Please contact us if you have any questions about the event at 608-258-3400.

Susan Nyffenegger


Please contact Susan Nyffenegger with questions or input, (608) 258-3400.