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New Statewide Wisconsin Ad Spot Warns of Costly EPA Ozone Regulation

Washington, D.C. – A statewide Wisconsin television spot launched today by the National Association of Manufacturers (NAM) highlights the costly economic impact the state will feel from the Obama Administration’s proposed ozone regulation.
Ozone Ad
“Wisconsin has long been a leader in balancing economic growth with environmental stewardship,” said NAM President and CEO Jay Timmons. “For the past three decades, a strong coalition of business and community leaders have worked together to secure real clean air progress. The aim of this ad is to help draw attention to new, costly mandates from Washington that threaten to undermine these state efforts. Rather than Washington punishing states like Wisconsin, the Obama Administration should look to them for leadership on how to attain progress while growing the economy.”
The Wisconsin ad buy follows two recent national television spots and state campaigns in Colorado and Ohio as part of the NAM’s growing effort to put the spotlight directly on the Obama Administration’s ozone proposal.
In Wisconsin, the EPA’s proposal to lower the current 75 parts per billion (ppb) ozone standard to a range between 65 ppb and 70 ppb could hit the state hard, with $28 billion in lost GDP and the equivalent of more than 23,000 jobs lost per year, according to an NAM-commissioned study by National Economic Research Associates (NERA) Economic Consulting. Nationally, the proposal could be the most expensive regulation in U.S. history, costing the economy $140 billion per year in lost GDP with a compliance price tag of $1.8 trillion from 2017 to 2040.
For more information about this campaign, visit NAM’s website at
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