MADISON – Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group announced on Wednesday the Top 4 products moving on in the 10th annual Coolest Thing Made in Wisconsin contest. The competition showcases the state’s $73 billion manufacturing industry and its high-tech, high-skill, and high-pay career opportunities.
Since the contest’s inception, over a thousand products representing a wide array of industries have been nominated. Winning products have included beverage dispensers, firetrucks, cranes, motorcycles, military vehicles, robotic carts, rifles, and even kringle. This year, nearly 150 products were nominated for the competition. Following three rounds of voting, Wisconsinites have narrowed the field down to the Top 4.
The finalists were announced via a livestream broadcast on Facebook and YouTube. The 2025 trophy, produced by EK in Fall River, was also revealed in the livestream. The announcement can be viewed by clicking here.
2025 Coolest Thing Made in Wisconsin Finalists:
#3 Seed: Search and Rescue 1000 Island Airboat
1000 Island Airboats in Marion
#5 Seed: Comfort Custom Seating System
Permobil in New Berlin
#13 Seed: Kikkoman Soy Sauce
Kikkoman Foods, Inc. in Walworth
#15 Seed: Extrication Tools
TNT Rescue Systems in Hartland
The final round of voting to determine the Coolest Thing Made in Wisconsin begins on Thursday, October 16, at 8:00 am. Individuals can vote once per day, per email address, until 12:00pm on October 23. The winner will be crowned at WMC’s Business Day event in Madison that same day.
For more information, visit www.madeinwis.com.
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