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Wisconsin Manufacturers & Commerce (WMC) is once again partnering with Johnson Financial Group to find the 2018 Coolest Thing Made in Wisconsin. The third annual contest is meant to highlight Wisconsin’s vibrant and diverse manufacturing industry and the the family-supporting jobs it creates.

Last year, roughly 150 products were nominated, and nearly 200,000 votes were cast. The winner claiming last year’s trophy went to Oshkosh Corporation and their Joint Light Tactical Vehicle. A myriad of products were nominated across the Badger State ranging from cheese, boats, food carts, iron castings, beer, motors, snow blowers and much, much more.

The contest will house the same rules as last year, beginning with a popular vote to determine the Top 16 products. From there, the Top 16 will be placed into a bracket-style tournament called, Manufacturing Madness. Products will compete against one another in head-to-head match-ups and the products who receive the highest votes in each match-up will advance to the next round.

Here’s the breakdown:

Aug. 20 to Aug. 31 – Nominations Accepted

Sept. 10 to Sept. 16 – Popular Vote to Determine the Field of 16

Sept. 17 – Announce the Top 16

Sept. 18 to Sept. 23 – 1st Round of the Bracket

Sept. 24 – Announce the Top 8

Sept. 25 to Sept. 30 – 2nd Round of the Bracket

Oct. 1 – Announce Top 4

Oct. 2 to Oct. 9 – Final Round

Oct. 9 – Winner Announced

The winner will be announced on Oct. 9 at WMC Foundation’s State of Wisconsin Business & Industry Luncheon at the Monona Terrace Community and Convention Center in Madison.


WMC’s Coolest Thing Made in Wisconsin contest is presented by:

Johnson Bank logo


For more information about the contest, visit:



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