Presenting Sponsor
Event Agenda
2026 Progam
MONDAY, March 9
*hosted at WMC Headquarters
10:00AM-3:00pm
New Professionals Spring Boot Camp
Designed for new chamber executives, the camp will cover the fundamentals of running a chamber and will be led by experienced chamber professionals
TUESDAY, March 10
*hosted at Alliant Energy Corp. Headquarters
9:00AM
Registration, Coffee, and Networking
9:30AM
Welcome and Introductions
9:45AM
Part One: Leadership Before Strategy
The day opens with a March Forth keynote, which sets the leadership foundation required for effective chamber work. It introduces key concepts such as the difference between “owners” and “occupants,” the role of clarity and personal agency in preventing leadership drift, and the responsibility to protect mission, goals, and people. This keynote establishes a shared language and mental framework that guides the rest of the day’s work.
Kyle Sexton
Speaker, Author & Marketing Strategist, ChamberThink Strategies
11:00AM
Part Two: Strategic Chamber Leadership Discussion
Next, the group will participate in a guided, hands-on leadership and strategy discussion using the Chamber on a Mission framework to clarify focus and reduce dilution across people, programs, and priorities. The discussion will define the chamber’s true mission, distinguish internal priorities from external expectations, and outline what success should look like over the next 12–36 months. The session’s core purpose is alignment—across leadership roles, between staff and board, and between effort and outcomes.
Kyle Sexton
Speaker, Author & Marketing Strategist, ChamberThink Strategies
12:00PM
Lunch (Provided)
1:00PM
Continue Part Two: Strategic Chamber Leadership Discussion
Kyle Sexton
Speaker, Author & Marketing Strategist, ChamberThink Strategies
2:00PM
Part Three: The Business of the Chamber
In the afternoon, the focus shifts from leadership mindset to the operational realities of running a chamber as a business, drawing from Kyle’s upcoming book ChamberThink. The session covers practical areas such as membership operations, revenue systems, retention and onboarding, sales and marketing processes, communication workflows, staff roles, and consultative thinking. Participants will leave with actionable frameworks and tools that can be applied immediately in chambers of any size or market.
Kyle Sexton
Speaker, Author & Marketing Strategist, ChamberThink Strategies
3:00PM
Closing and Adjourn
Monday: Boot Camp
WCCE Members = $50 Non-Members = $75
Tuesday: Conference
WCCE Members = $250 Non-Members = $325
*Conference pricing includes registration for up to four individuals from a local chamber
Cancellation & Substitution Policy:
Cancellations must be submitted in writing 7 business days prior to the event date for a full refund. Cancellation received less than 7 business days of the event date will receive a 50% refund. Cancellations received with less than a 24-hour notice will forfeit refund. No refunds will be made on uncancelled registrations or no-shows. Substitutions are accepted at any time. We reserve the right to cancel an event due to low enrollment, or other circumstances which would make the event nonviable. If we cancel an event, registrants will be given a full refund. Please contact us if you have any questions about the event at 608-258-3400.
