Coolest Thing Made in Wisconsin Contest Kicks Off Monday

Coolest Thing Banner Logos

Nominations will be accepted Aug. 20-31

MADISON – Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group will begin accepting nominations for the Coolest Thing Made in Wisconsin contest on Monday, Aug. 20.

The rules are simple: any product manufactured in Wisconsin qualifies for the contest. To nominate a product, please visit:

Last year, roughly 150 products were nominated, and nearly 200,000 votes were cast. The winner claiming last year’s trophy went to Oshkosh Corporation and their Joint Light Tactical Vehicle. A myriad of products were nominated across the Badger State ranging from cheese, boats, food carts, iron castings, beer, motors, snow blowers and much, much more.

The contest will house the same rules as last year, beginning with a popular vote to determine the Top 16 products. From there, the Top 16 will be placed into a bracket-style tournament called, Manufacturing Madness. Products will compete against one another in head-to-head match-ups and the products who receive the highest votes in each match-up will advance to the next round.

Here’s the breakdown:

Aug. 20 to Aug. 31 – Nominations Accepted

Sept. 10 to Sept. 16 – Popular Vote to Determine the Field of 16

Sept. 17 – Announce the Top 16

Sept. 18 to Sept. 23 – 1st Round of the Bracket

Sept. 24 – Announce the Top 8

Sept. 25 to Sept. 30 – 2nd Round of the Bracket

Oct. 1 – Announce Top 4

Oct. 2 to Oct. 9 – Final Round

Oct. 9 – Winner Announced

The winner will be announced on Oct. 9 at WMC Foundation’s State of Wisconsin Business & Industry Luncheon at the Monona Terrace Community and Convention Center in Madison.

Please visit for more information on the contest and to begin nominating a product on Aug. 20.


For more information, please contact:
Nick Novak, 608-258-3400